Brief optical indicator of retail sales management appraisal(4)

Seven, Luncheon / poor 10

In business there are three 2/8 rule, the first 2/8 rule of thumb is that 20% of customers contributed 80% of the profits; second 2/8 rule of thumb is 20% of the staff to create an 80% performance; first three 2/8 rule of thumb is, 20% of Discount Oakleys product for 80% of sales.

As a manager, is to firmly grasp the three 20%. Even grasp the situation of commodity circulation, for the purchase of goods adjusts display. Promotional programs have an extremely important value.

Eight, the per capita results

Performance refers to the per capita monthly sales. Through this indicator can know everyone in the store's contribution is how much each employee's ability to reflect, enthusiasm and professionalism.

In assessing the per capita results, evaluate sales out, the volume of orders also need to be considered. For example, a single system to take round glasses shop (glasses consultants take tus customers into the store front), two employees A and B, monthly individual performance assessment results are: A performance of $ 36,000, billing number (a number) 10; B Results 28,000 billing number 20. We can see, A B sales method is worth leaing, because she's average price reached 3,600 Yuan, while the B is only $ 1,400, in this regard, B has much room for improvement. At the same time, we also found, a reception customers' success rate is low, or that B received the number of customers more successful, this may also reflect the presence of A is also room for improvement.

Nine, the discount rate

Although Discount Oakley Sunglasses industry is a strong industry expertise, can the same clocks, pharmaceuticals intended as a way fixed price sales, but in fact, from the late 1990s, a wave of discounts auction industry has engulfed every coer of the eye. As everyone knows, discounts direct contact with the net profit, the higher the discount, lower corporate profitability, discounted to do a lot of business down, plaing to commodity costs, store costs and staff salaries, the result is trading at a loss.

As a manager, you must set the discount rate indicators, and to keep monitoring. Because corporate pricing, is already considering hair Oh discount factor in the range of reasonable discount, corporate profitability is to be guaranteed, and beyond the scope of this discount is likely to "sell more, lose more; sell faster, thanks to the faster "!

Control the discount rate, is also reflected in the average discount rate for different staff management. Or above "average performance" scenario A and B example, assume that A is the average discount rate is 20%, and B is 7 fold; Well, we can infer: Oakley Sunglasses Discount of customer price is low, precisely because of discounts fight too much, while the A's transaction amount less, perhaps because of discounts and customers talk about the lack of skills, too stiff, the customer gas ran.