Brief optical indicator of retail sales management appraisal(2)

Third, the classification merchandise sales

in many cases, the manager have always focused their attention on the overall performance, but in fact on the frame, Discount Oakleys lenses, contact lenses, sunglasses case the four main categories of sales, the manager should be the back of its palm. When you want to know why the decline in the performance of this store, or if you can do better, when analyzing the sales of each category is very necessary.

We will ask the manager through the sale date daily production reports. A newly promoted manager, when he sold daily via e-mail to faraway management counselor, adviser on the lookout this problem: the day of performance is far from ideal, it only sold a few thousand dollars, which has four single contact lenses, glasses only a single, sunglasses sales to zero. Consultant to call the manager and asked him: "In the sale of contact lenses when the clerk whether to recommend that customers with a spare glasses, buy a protective sunglasses?" The manager replied: "Yes, but customers feel no need.” Consultant to ask him: "clerk is how to do?" Manager put the clerk was a way to communicate with customers to repeat a bit. Thus, the consultant said: "You see. If you ask the customer is not required to buy a Discount Oakley Sunglasses it? Was dark or light-colored? Customer can only answer the deep or shallow, and not refused. "This is called" closed "problem. We ask customers so that customers implied, for the people who wear contact lenses, sunglasses are a must, just like riding a motorcycle must wear a helmet the same. The manager enlightened. The next day, the store did contact lenses and sunglasses tying hundred percent.

Fourth, customer price

In recent years, the performance of optical retail business Zing mainly depends on customer price increase, therefore, for the customer unit; each manager will be some attention. But to some retail outlets, the manager who asked "Do you store customer price is how much," they answer was always vague, the most commonly heard is "probably a thousand bars." This disparity is that 33% of ah. It seems, the manager who does not really care about customer unit.

Oakley Sunglasses Discount off price reflects not only the employee's ability to sell, but also reflects the company's product mix, marketing strategy, store layout and other issues.