Shanghai optical fair in cold?

Some peers participating in the Shanghai issue, Discount Oakleys glasses industry door, cold, do they? optical glasses company in Shanghai came back from the show, show summary of routine meeting, a regional manager who did not complete payment plan summing up the reason says: didn't get the job done because the Shanghai passenger flow reduction this year. Is it?

2013 Shanghai optical fair, optics, booze two brands exhibiting its new thinking, exhibition for 3 days, I have been busy around the reception agent, breathless does not flow down. But after the show did hear a lot of information, said the flow declined, also heard some peer enterprises exhibition collection well. Personal view: abortion decline is a fact, but less impact on domestic businesses; new ideas, booze, or even contrarily rally, increased brand impact.

1, Milan exhibition time conflicts affect the flow

Milan exhibition after all is global glasses industry first exhibition, and 2013 Milan exhibition time is 3.2-3.4, and Shanghai glasses of time February 26-28th, time too near, most abroad customer select participate in Milan exhibition and gave up has participate in Shanghai Exhibition, therefore feel abroad customer obviously reduced; again plus Chicago many abroad customer are wearing with translation, people, so this feel flow reduced has many. But exhibitors to the domestic market, foreign customers than your customers effectively, apart from confidence, therefore, have no substantive effect.

2, weather factors "reduction" part of passenger flow

Discount Oakley Sunglasses Shanghai rain the day before the exhibition, large fog to Pudding airport, many flights not landing properly, affected the part of the customer jouey, this Division has customers in Northeast Shanghai trip was canceled, but some customers of Northwest, Southwest was late one day. Late day or because the customer, in order to fully read the exhibiting brands, customers picked up speed, less time spent per company, gives people the impression that passenger traffic was reduced. In this Division, for example, generally have attended in previous years clients have to, just reduces negotiation time, unlike in previous years, the customer full.

3, shuffle, the market slowly maturing

The glasses after years of domestic enterprises shows the baptism, market operations means more and more skilled, often before the show had the target customer; from a customer perspective, after several years of market development, customers usually have a stable product, brand, vendor, customer attendees: objective and clear, unlike in previous years, hanging out a lot less. It also feels passenger flow decreased considerably. This is a sign of the market to mature gradually.

4, booth expanded, feel the flow reduction

This year has many company of booth area multiplied expanded, causes is Shanghai glasses exhibition and Milan exhibition of time conflict, in previous years common of some Zhengzhou glasses Enterprise didn't exhibition, because Zhengzhou glasses Enterprise 95% capacity is export, they are participate in Milan exhibition to has; coupled with Oakley Sunglasses Discount near one or two years operation smooth, brand influence large increased, China glasses Association batch has near 500 square meters Shanghai exhibition booth, compared to 2012 of 168 square meters, booth area expanded near 3 times , In the case of passenger traffic is not increased by 3 times, of course, feel the flow reduction.